February 2012

Where do you begin when you want to start blogging and how can you create a blog that accomplishes your goal? The possibilities are limitless, as is the potential. The tips in this article can help you to make the important choices and create the blog that gets your message across to the audience that it is intended to reach.

Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.

Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.

Make your blog valuable. You want your readers to gain something from your blog because this will keep them coming back. If they gained nothing after reading one of your articles, there will be no reason for them to visit again. Spend some time to develop content that will keeping people coming back for more.

Avoid losing control of your blog by getting your own domain name and your own hosting account. Whenever you use free hosting, you will have trouble getting good search engine rankings, and you will have to abide by the rules of the host. If you have your own domain name and your own hosting account, you will have a lot more freedom in regards to the content you can post, and you won't run the risk that your information will all disappear if the host goes under!

If you are confident in your writing skills, spend some time writing an e-book. This will give you something to sell that will be useful to all of your readers, as well as bring you a little extra money coming in. Make sure that you have the e-book easy to find on your site.

When opening a blog to make money, it's crucial that you make a decision on what you want its mission to be. Your posts need to focus around a certain theme. If you just simply write anything that comes to mind, then you will be limited in how many visitors you have because you won't be attracting any specific set of people. Therefore, you should make sure that you stay on your topic.

Make a publishing filter. Be controlled and consistent with your blog posts. Try to make a publishing filter for use each time you write. It could be as simple as writing down some questions that your post can answer by the time it's finished. It can help keep you focused.

It has already been noted that beginning a blog can be overwhelming because there are so many choices and decisions. There is so much potential and so many possibilities available to you. The tips and techniques in this article can help you create a blog that suits your needs and reaches your intended audience.

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"Business in New Zealand"
I read in the paper this morning how a motel owner in a small town in New Zealand (Katikati) got upset when someone wrote a bad review about him and his motel on "Tripadvisor.com".
The article made me wonder about a number of things:
Who is correct here? Did the motel owner have a reason to question this review? First of all we are speaking of a customer, a person who provides income to any business. We all know the story, "The customer is always right". It is possible this customer was wrong in what he wrote however from reading the New Zealand Herald article I have to question it. First of all it appears the price for the room was more than advertised and the price quoted seemed crazy to me in such an area of New Zealand.

However regardless of who is to blame here the motel is still a business. It is vital any business owner understands how to treat people correctly. Yes there are very difficult customers out there, some are very hard to handle however there are courses available to business owners on "how to handle difficult customers" "how to control anger" etc.
My advice would be for the motel owner to have a very close look at the way he conducts his business, about how he relates to his customers and above all "What value" if any is he providing to his customers.
From personal experience I find the average motel price in New Zealand has risen dramatically over the last few years and the "value for money" has gone down.
There are some VERY basic motels in some of these places and there appears to be a lot an owner could do very easily to enhance the average place.
We are constantly reminded in the media daily how bad the economy is, how tough business is and yet what are business owners doing about it? too many are bleating and complaining rather than getting on and doing something positive about it.

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Self Esteem in the workplace

by admin on February 19, 2012

Poor self esteem is rampant in today's society, and the effects of that quality is carried over into the work place. Imagine, then, the effect on your business if self esteem can be improved. Performance will approve on all fronts in people with a healthy sense of self worth. In addition, there will most likely be fewer interpersonal conflicts among workers if their self esteem was at least healthy and not poor. There is quite a bit a business owner can do to help improve this situation. Making use of the following tips can help you improve the self esteem in your work place.

It is important that your employees feel that upper management and you are accessible. Not only accessible, but that you are willing to listen to what they have to say. You will help your employees in many ways by establishing an open door policy and letting them know they can talk to you. Doing this lets your workers know that what they think and say has value to you. Knowing that someone relatively important is willing to listen is important to a person's self esteem.

Another powerful interpersonal skill that has a direct bearing on a person's self esteem concerns acceptance by others. To be rejected by someone is a feeling that everyone has felt at some point in their life. Acceptance of differences and faults is key as the leader of your company. You do need to make sure your business runs, so not all faults can be overlooked. Showing that these faults can be worked on within a positive atmosphere is key.

It is important, if your goal is to improve self esteem of those around you, to make sure your behavior can't be construed as condescending. Also, make sure you don't give the impression of talking down to anyone. To help your employees also avoid this emotionally harmful behavior, you should implement policies that instruct people how to avoid this behavior. Be sure that you are also able to reinforce people on the same level of emotion. You may initially think that it is difficult to achieve an increase in self esteem among your employees. While it's not really all that hard, it will take some time. However, there are very many ways to bring about this sea of change in the attitudes of your work force. Give serious consideration to the benefits to making this investment in your business.

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Buying online

by admin on February 16, 2012

Buying electronics on the internet gives you a opportunity to get it before anyone else. Discovering new items as they come out would devote some quantity of time in driving around to different shops, as well as the price of traveling. It is much simpler and less traumatic to store right from your desktop computer.

Taking a opportunity to have a look at out different internet websites provides you with a opportunity to evaluate items and costs. Instead of a bit of your energy and effort going to several shops to have a look at, you can spend shorter time looking at quite a number of internet websites. Not spend will also help you to get it before anyone else. And, surfing around websites provides you with many great presents.

Find New Products and Get It Before Anyone Else

Finding new items is simpler on the internet because you can have a look at internet websites as often as you want, every day or more, and it just takes a few minutes. Search for the websites that interest you the most and they will just be a click away.

Some internet websites provide free on purchases of a certain quantity. This would save the price of delivery or energy if you had to drive to a store to buy it. If you discover a unique products on a website, you could order instantly and get it before anyone else.

Shop Around Online

Most internet websites have on the internet online where you can look for the different items they provide on the site. This gives you a opportunity to review many items that often is not available in suppliers. You can look for by topic or type in a search term for a specific products that you want.

Finding the smallest costs and best deals is easy. It is so practical to take benefits of their information and feedback. Some websites feature customers' messages and feedback. You can have a look at out an item or service before you buy and decide if you want to get it before anyone else.

Many internet websites allow you to sign-up a wish list. This way you can keep track of what you are watching for on a certain page. Also, some websites let you put in needs for an item or service or topic you are interested discovering.

Take benefits of today's technology and use the internet. There are many reasons to store on the Web. The advantage and the quantity of wide range provide you a big leap on other customers. Start surfing around for devices now and get it before anyone else!

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Who is to blame?

by admin on February 11, 2012

This is a question all business owners need to look closely at.

 

If you happen to be an importer of high quality goods, or a retailer of great products it is natural you want to hold onto the agencies and products you have.

You also want to build and retain relationships with your suppliers. If the day comes when one of your suppliers drop you for some reason you need to understand why. From my experience long term business relationships are worth retaining. If you work together with your supplier on a double win basis things can only get better.

I am aware of companies who have had long standing relationships with suppliers and all of a sudden they have gone and good business has been lost. Who is to blame? Who is responsible? It is very easy to lay blame on either the supplier themselves or your staff. The fact of the matter is it starts at the top. If you have a passion for your business which in fact you should there is no excuse for losing a great agency or supplier.

Ego and Business

I have seen so many businesses totally ruined because of ego, mismanagement and plain stupidity. Too many assumptions are made and of course untold speculation for a disaster like this happening.

In one case I am aware of an agency lost by an importer simply because the business owner bragged to his supplier about how he got a fantastic deal buying out his partner. The partner was shafted and the supplier knew it. This resulted in termination of the agency. Who was to blame?

I wonder if you have ever read the book "Stupid White Men"? The world is full of them.

Just what is business?

Quite frankly I see it simply as a vehicle, a vehicle if driven properly by a passionate manager it can make an awful lot of people happy. If driven by power and greed it can make a lot of people unhappy. It is a crying shame but I think there are too many of the latter around. If you are a business owner take stock of yourself. Who is to blame in business? The business owner?

 

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Another electronics outfit who have not moved with the times. When will the conumer electronics industry wake up?

 

The industry has been failing for years the same way Hollywood and the music business. It is time the people at the top looked at themselves and worked out a strategy to save this exciting industry from ruin. Maybe it is time for the passionate people to stay and the others leave and go start selling concrete or coffee where all they have to do is worry about margin and nothing else!
Date: 7 February 2012 8:19:22 NZDT
Subject: From Connected NZ Retail news 6 Feb 2012

 

NZ Dick Smith stores on the chopping block as Woolworths sells the chain

By Katie Jacobsen Bartolillo dick-smith-electronics-data.jpg

Woolworths has confirmed it will shut up to 100 Dick Smith stores across New Zealand and Australia in a bid to prepare the flailing electronics retailer for sale.

Woolworths said it will shut fewer than five of the existing 66 Dick Smith stores in New Zealand in its pre-sale trim of the consumer electronics chain.

Woolworths spokeswoman Clare Buchanan said it had an idea of which New Zealand stores would close but could not disclose them yet.

“"I would be very surprised if they don't take a very sharp knife [to it]," said Market Analyst, Arthur Lim says of the New Zealand chain of stores.

According to Company Office records Dick Smith New Zealand’s company profits fell in the last financial year to NZ$3.6m, off the back of a 49% profit loss in the year ending June 2010.

Australia’s retail sector has fared better than New Zealand’s throughout the global economic crisis, buoyed by the Australian governments’ economic stimulus plan and country’s mining boom. Part of the stimulus plan saw all Australian residents given $1000 cash hand out, much of which was spent on electrical appliances.

In a report released last month, Australian broker CLSA suggested Dick Smith would shut half its retail sites, saying sales per store were well below that of competitors’ with just A$3.9m per store, compared to JB Hi-Fi's A$18.8m.

Lim commented that culling underperforming stores would be a logical move and increase the opportunities for sale.

“No one wants underperforming operations,” he said.

Woolworths said that they would accept unsolicited offers for the Dick Smith brand and said the closure of stores would be expected to occur over the next two years at an estimated cost of NZ$387m.

Existing retailer expected to buy

Lim predicts existing players such as Harvey Norman, rather than new entrants, would purchase Dick Smith and add its stores to their networks.

Noel Leeming Group, which includes Bond & Bond, was an unlikely suitor, given that its owner Gresham was considering selling the business.

Noel Leeming chief executive John Journee told Fairfax the sale was reflective of the competitive sector but certain factors including the strong dollar, the popularity of smartphones and tablets and the digital TV switchover would help sales.

Following an 8% profit lift for Noel Leeming in first-half sales, and a growing market share, Journee said the rise was probably at the expense of Dick Smith and Harvey Norman.

 

 

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Here is a clear example of how passion can drive a successful business in the consumer electronics industry. Roger Marbeck is totally passionate about the music business, he deserves every possible success.
Another possibility for people who are after a consumer electronics job is to consider entering the music business. There are tons of opportunities for people who have sales skills and the right attitude.

Check out this story from the NZ Herald iPad App
http://nzh.tw/10783363

Download the New Zealand Herald iPad app here:
http://www.nzherald.co.nz/ipad/appstore

http://stevehilliar.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to ("" (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).

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Check out this story from the NZ Herald iPad App
http://nzh.tw/10782750

Download the New Zealand Herald iPad app here:
http://www.nzherald.co.nz/ipad/appstore

Sent from my iPad

http://stevehilliar.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to ("" (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).

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If you are prepared to start your own home business, then you can have the financial independence you desire. These tips are designed to assist you in creating a solid plan of action, to ensure your investment of time and money pays off and makes your business, everything you want it to be.

Never underestimate the power of freebies. Your products should always be delivered on time, but also consider what goodies you can pack in your shipments as well. Free promotional items or other goodies will entice customers to come back. It is also a testament of your dedication to your customer's satisfaction.

Add an email signature announcing you home business. This is something you can have attached automatically every time you send out an email. Your closest friends and relatives will likely already be aware of your business but all of those other people you send emails to certainly need to be told.

To build your business you'll need to get as much exposure as possible, and hiring a telemarketing company can help. Look for one with professional-looking offices and a large reference list. You may want to call as many references as you can to hear their testimonial, then choose the company with the highest success rate.

Don't be tempted to branch out into unfamiliar territories just because you are seeing signs of growth. Such a risky venture might turn an opportunity into a sinkhole and ruin your home business. Instead, keep striving to be the best at what you are already doing, and surely you'll find success.

Find out more about affiliate marketing. You can base your home business on selling products you get from affiliate marketing, or you can use affiliate marketing to have people help you sell your products. Recruit your agents carefully, offer them proper training in marketing and pay them regularly if you want them to work for you.

Make sure you understand the tax laws that apply to your home business. Consult with and tax professional to discuss and familiarize yourself with the tax laws. Tax laws change all the time and can become over whelming so understanding them now will save a lot of hassle and time in April.

Figure out what you will name your business and set up a website relevant to your business name. It's easier than you may think to have your own website and you can get your own domain name for as low as $9. You can also expand your business with a website.

The key has been finding the advertising channel that best fits your company and your industry and take advantage of it to get the largest bang for your buck. At the end of the day, it's not about how much you spend or how many eyeballs you reach. It's about how many customers you can bring in the door while still making adequate profits to float your boat.

Buy wholesale. If you need business supplies and have a business identification number, there is no reason for you to pay retail price for the things you need for your business. Find wholesale suppliers and find the best prices for your supplies. You will save a lot of money if you buy your supplies wholesale.

Before you start your home business, it is very important to have a solid understanding of what you want to do, be able to visualize how you are going to do it, and know what resources you will need to make it happen. The answers to these should not just be in your head but also on paper. Write a business plan! It will not only clarify what you are getting into but also point out where you might be lacking.

By following the guidelines shown here, it is possible for you to launch your business from the comfort of your own home and do it successfully. Take the time to review your needs and start making your dreams of a home business, a reality today. You deserve to have financial security and success.

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