Business Books

How to sell loudspeakers

by admin on November 10, 2011

How to sell loudspeakers

The consumer electronics industry is a tough market. The audio and video section of that industry is cut throat. Unfortunately most sales people selling loudspeakers and high quality audio products are passionate about what they do, passionate about the industry but don't have the real skills to sell. I have compiled this book solely for these audio sales people to enhance their sales. After nearly thirty years in the AV business my passion for good loudspeakers has never wained.
When I sold out of Sound Group Holdings Ltd, a business that I founded in New Zealand back in the early 1980's I was given the most incredible opportunity by some wonderful people in Canada.
Howard Heiber and Anthony Mosley were part of a world wide loudspeaker manufacturing company marketing mid to high end products throughout many countries.
Sound Group Holdings Ltd was their distributor in New Zealand and after I sold out I was offered the job of South Pacific Sales Manager. I was responsible for selling their products all over Asia.
The interesting thing was many people could not understand selling a Canadian made product into an area that already had low cost manufacturing facilities and it seemed a little like "Carrying Coals to Newcastle".

 

However all Loudspeakers are not created equal and in this book I have outlined how new skills can be learned by retail floor salespersons to the company representative selling to organizations. This book will provide all the steps necessary to give a salesperson the tools and skills to sell a higher end product. How to escape the discount mentality and genuinely provide a customer with a product above and beyond that customers expectation.

 

The book "How to Sell Loudspeakers" will be released early in 2012 and will only be available in physical format. If you are selling high end audio products and you want to increase your sales contact us and we will advise you the minute this book is off the press.

Are you a movie, music, television, or app fan? Buy them all with a $100 iTunes(R) gift card FREE, details apply.

http://stevehilliar.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to ("" (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).

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Sound Group Holdings the Yamaha story

by admin on July 17, 2011

Sound Group Holdings

Here is the blurb and introduction for my forthcoming book to be published early next year about sound group holdings ltd. It is the story of my life in business, the ups and the downs and how I gave it all away to retain my sanity........

The day I left Frank Curulli's HI-FI store at Commerce St in Auckland city with my tail between my legs I had no idea how life was about to change.

I left with a "No Sale" on some Electrovoice loudspeakers our company was building under license in New Zealand. However instead Frank gave me an idea and to him I am truly grateful.

The message from Frank was simple, although I am happy to carry your speaker line you need electronics. You will never get anywhere in the Hi-Fi business unless you have a range of electronics to go with the speakers you sell.

Sound Group Holdings Ltd

The company I owned at that time was Sound Group Holdings Ltd a company partnership I had formed with a colleague from Rank Xerox NZ ltd back in 1981.

This is the story of that company, how it started for me as a lifelong goal, built up to one of the largest suppliers of hifi and Home Theatre equipment, eventually ending in disappointment due to that normal human trait power and greed.

My philosophy has always been we can do anything we want if we can dream it obvious if some smart arse American could start Starbucks, and sell crappy coffee to the world" Right?

Sound Group Holdings and Yamaha

This book is not only a record of events that created a very successful organization at a very difficult period of New Zealand history but also an opportunity for anyone considering business start up. Hopefully I have truly outlined the mistakes I made at Sound Group Holdings and lay enough solutions to offer you the reader a high level of encouragement to get started. Just do it as Nike say. There is nothing more rewarding than working for yourself.

Sound Group Holdings still exists today.

http://stevehilliar.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to ("" (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).

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