The reason I have started this website is simple. According to the world media we are in the worst recession we have seen for years.
I want the small businessman or woman, budding entrepreneur or any person considering a start up to avoid the serious mistakes I made.
In the early 1980’s I started “Sound Group Holdings Ltd” a Hifi import, manufacturing, export and Distribution Company in New Zealand.
We were successful despite ourselves and had I understood basic business principles at that time the outcome for me may have been significantly different. My interest now is helping others avoid disasters and forging a road to success.
Therefore right now I want you to consider two questions:
1. What is the state of my business or current situation right now?
2. What must I do to ensure my business continues to survive, especially in tough times?
The purpose of these questions and this guide should provide you with a wider understanding of your own business. By following each part in detail and applying these lessons to your own particular business you will:
Learn how to analyze your business; you own ability, strengths and weaknesses in real depth.
Gather a clear picture of how your business is organized and set up for the future.
Being prepared to handle any forthcoming inflation, credit squeeze or an extension of the present recession.
Understand how you can best apply your talents, assets and resources.
Better understand the areas relating to taxation, computers, budgeting and cash flow.
Have confidence in your own ability, and that of your business, to cope with possible conflict with partners, staff, wage demands and any sudden change of regulations by governments etc.
Hopefully I can provide you with a vehicle to view your business from above; looking at it in such a way it provides a blueprint for future success.
It will make me very happy if I can help you manage the enormous responsibility of running your own business in which you must learn to be everything from production manager, accountant, bookkeeper, advertising expert and salesperson all rolled into one.
