Reasons for being in business.

Small business advice is often hard to give and even harder to take. All logic seems to fly out the window when a good idea surfaces.
Passion and desire becomes the only consideration.
If we just stop and think for a moment where technology has taken us over the last few years maybe we could look at it in a slightly different way.

Business really is about providing solutions to problems. Maybe that is where the inventor comes into the equation. Why do we still want to invent that car that flies like an aircraft when nobody wants it? Why do people still persist in inventing products nobody wants?

If we just take a look on the internet we can find out in a few minutes what people really want.

Maybe the inventor tries to make their own life easier rather than their fellow human beings? Quite frankly there are tons of good ideas floating around out there, some of which may even find a market and benefit us all.

Until then I strongly believe an easier way is with the machine at our fingertips, a computer that enables us to find whatever we want. Tuition is readily available for almost anything and we are only limited by our imagination.

Before you enter into any kind of business either on or off line just work out your real reasons and purpose for doing so.

My ex business partner described the only reason for being in business was to make money. Others say we are in business to make a profit. Are those statements true?
Do people go to work each day in ordinary jobs to make money?
It is very interesting to note, before I secured the “Yamaha Hifi” agency in New Zealand, their company philosophy was all about “enriching people’s lives.” Not a vehicle to get rich!
It is only now thirty odd years later this is making sense to me.

Perhaps entrepreneurs go into business for other reasons, such as enriching their lives and the lives of others. Being able to seriously contribute to the welfare of others and create jobs.
Unfortunately most humans have a basic and similar weakness; we are all selfish and greedy. We are generally all takers and we are weak at giving. I now believe the true entrepreneur goes into his or her business for other reasons than making money and making a profit. Stupid people do that!

I learned the hard way, I went into business originally for all the right reasons, I had the passion, vision and I trusted other people. I could see the big picture and I could see where WE as a business should aim.

The real problem was I knew me nothing about how success can change us. How money, power and greed can affect people in different ways.

In the coming weeks it is my intention to provide a platform or plan for anyone contemplating starting a business. I hope to provide simple and straightforward information and guidance that will reduce or eliminate any future pain.