About Me

BIO- Steve Hilliar:

“Author, International Business Negotiator, Internet Marketer, Business Coach and Sales Trainer.”

My name is Steve Hilliar and I am passionate about business both on line and off line.

Over the years I have had a very successful business career despite multiple setbacks in various ways.

I started “Sound Group Holdings Ltd” my own import business in New Zealand  in 1981 after six years selling and training for Xerox.

The importing business was tough in those days,  it was impossible to import consumer products unless an import license  was issued or the product was actually built in New Zealand.

A milestone for me was when I went o Japan and convinced “Nippon Gaki Corporation” the manufactures of “Yamaha Hifi” to allow assembly of their audio products in our country.

This was a first, Yamaha had never given permission to anyone in any other country to undertake such a project.

At this time I was young and carefree, little was I to know then I was embarking on twenty years of excitement, travel and success as well as turmoil, grief and sadness  in the world of consumer electronics.

My intention with this website is to pass on those experiences and hopefully some inspiration to other budding entrepreneurs, helping them avoid the serious mistakes I made along the way.

As you will see in my quote I believe there is only two reasons not to be in business for yourself.

1. When power and greed takes over

2. When business is no longer fun.

I gave up a goldmine of a business exactly for those reasons. Many people said I was crazy, maybe I was, but I am still having fun.

Hopefully you will be able to apply some of my ideas to your business and safeguard your future by avoiding the very basic  errors I made.